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When you've tried every pencil, powder, pigment, gel, and stencil at Sephora and your brows are still off fleek, microblading—a more permanent solution to thin brows—is the last-ditch-effort treatment that promises to change your brow life. The face tattoo technique isn't as scary as it sounds. Here, we talked to New York City microblading guru Piret Aava, aka The Eyebrow Doctor, to find out everything you need to know about the treatment that beauty insiders (from Olivia Palermo to JR Smith) are already obsessed with. Permanent Cosmetics, Permanent Makeup, and Cosmetic Tattooing are all terms used to correctly identify the process of implanting pigments (inks) into the skin for cosmetic purposes. The term “semi-permanent” is reserved for long-wear topically applied makeup and is misleading to be associated with the tattoo industry. It implies mechanical control of the length of time a pigment may remain in the skin. There are no documented findings to suggest cosmetically tattooed skin can be reverted to its previous unaltered state within a specified timeframe stated by the technician or any other person.